Fun fact: The co-founders and directors of White & Black Trading weren’t friends before going into business in 2007.
However, their partnership seemed destined – given that Justinna and Emma’s husbands, Ed and Charlie, had worked together in London; their families relocated to SG in the same year; and, most importantly, they were fans of Swiss-made Micro Scooters, known for being safe, even for 1-year-olds.
“As soon as we met and started talking, Emma mentioned, ‘Did you bring your scooters?’. I knew exactly what she meant: Micro Scooters,” relays Justinna. “It wasn’t long after that that Emma said, ‘Let’s do something together.’”
By then, Emma had laid the ground work. “When we moved to Singapore, I thought it had amazing parks,” she says. “Within two days, I phoned up Micro Scooters in Switzerland to get the distributorship.”
Why Micro Scooters? “Our strapline is ‘quality outdoor fun’, and we really believe in giving the best there is out there,” explains Justinna, who is the mother of three children, ages 10, 14 and 16; Emma is also a mum of three, ages 9, 12 and 13 – who personally “test” each product.
The company has brought in other family-friendly brands as well, including Australia’s Penny skateboards, UK’s Swingball games and Ezyrollers from NZ. And, they’re not threatened by any competitors because, as Emma says, “We’re confident that ours are the best quality.”
Plus, White & Black’s 10 years of experience helps land accounts. “Retailers might think that two expatriates aren’t going to be around for long,” shares Justinna. “But, then I can say, ‘We’re actually founded in 2007’, and it does give a degree of confidence. We’re thrilled about winning the Longevity Award.”
See more from Justinna and Emma in the video below, and then click here to read more about White & Black Trading.
Happy Monday! Don't start your week without giving this exclusive video about our recent #ExpatpreneurAwards2018 Longevity Award winners – Justinna Pank and Emma Thomas of White & Black Trading – a little looksee. And read more about this entrepreneurial duo here, too! http://www.thefinder.com.sg/healthy-living/expatpreneur-awards-2018-longevity-award-justinna-pank-emma-thomas-white-black-trading-singapore
Posted by The Finder Singapore on Sunday, May 27, 2018